Calculate gross profit margins, markups, and optimal selling prices for your products.
Enter Cost & Selling Price to see Margin OR enter Cost & Margin below to get Selling Price.
The Margin & Markup Calculator by GrowthSyntax is a free, browser-based business finance tool that calculates gross profit margin, markup percentage, and optimal selling price for any product or service — instantly. Enter your cost and selling price to see your profit margin and markup, or enter your cost and desired margin to calculate the selling price you need to hit your profit targets.
Gross profit margin is the percentage of revenue that remains as profit after subtracting the cost of goods sold. It is calculated by dividing gross profit by the selling price and multiplying by 100. For example, if you buy a product for $60 and sell it for $100, your gross profit is $40 and your gross margin is 40%. Gross margin is one of the most important financial metrics for evaluating the profitability of a product, pricing strategy, or business model — and is reported on every income statement.
Margin and markup are both measures of profitability but calculated differently. Gross margin is profit expressed as a percentage of the selling price, while markup is profit expressed as a percentage of the cost price. Using the same example — buy for $60, sell for $100 — the margin is 40% but the markup is 66.7%. Confusing the two is one of the most common pricing mistakes in business. The Margin & Markup Calculator shows both simultaneously so you always know exactly where you stand on both metrics.
Enter cost and selling price to calculate your margin and markup, or enter cost and desired margin to automatically calculate the selling price you need to achieve it.
Shows your gross profit in dollars alongside margin and markup percentages — giving you a complete view of your product profitability at a glance.
An animated progress bar splits your selling price into cost and profit proportions visually — making it instantly clear how much of each sale is profit vs cost.
Results update instantly as you type — no button press needed. Change any input and see your margin, markup, and profit update immediately in real time.
Built-in tooltip clarifies the difference between margin and markup — helping business owners avoid the most common pricing confusion in retail and eCommerce.
The Margin & Markup Calculator runs entirely in your browser. No data is sent to any server — your financial figures stay completely private at all times.
Stop confusing margin and markup or setting prices that leave money on the table. Use the Margin & Markup Calculator by GrowthSyntax to price your products correctly and hit your profit targets — completely free, instantly accurate, and always private.